Not every motorcycle company is slowing down after the credit crunch. British marque Royal Enfield is set to double production capacity in their Chennai plant in India. The move is necessary because of the stronger-than-expected worldwide demand for its new fuel-injected product line. Production at Royal Enfield has been running at full capacity for over a year, with demand generated by domestic and international markets continuing outpace supply. The expansion plan forecasts unit production growth from 2010 unit volume of 52 000 to as much 70 000 units for 2011, followed by up to 90 000 units for 2012 and finally 100 000 units or more for 2013.
Royal Enfield introduced C5 last year
“Royal Enfield has made a strong commitment to meeting international demand and responding to the needs and expectations its growing customer base. Consumer response to the new model line in the United States and elsewhere has been remarkably strong and it’s very encouraging to know that Royal Enfield will be ready as the market continues to grow,” said Kevin Mahoney, President of Royal Enfield USA. Royal Enfield first introduced its G5 and C5 model lines in the United States in 2009. The new model lines, which pair Royal Enfield’s famous retro aesthetic with the brand’s robust and reliable new Unit Construction Engine, have been a resounding success. Strong enthusiasm from consumers and industry press has created unprecedented demand for Royal Enfield in the United States and around the world.
Royal Enfield doubles production capacity
Royal Enfield C5 Classic EFI Specifications and Photos
