The Austrian company is probably not satisfied with RC8 R’s sales results, so they slashed the bike’s MSRP. With its new $16,499 price tag, the R version is now cheaper than the standard RC8. The bike, which was updated last year, features the 1198cc V2 engine producing 175hp and 127 Nm of torque. The RC8 R benefits from a dual spark plug ignition setup, revised throttle body, new ECU, new crankshaft and flywheel, and new suspension specifications. Read the full article »

Motorcycle manufacturer, racer and industry icon Erik Buell will be the featured guest at the Motorcycle Hall of Fame's annual Breakfast at Daytona fundraiser, Friday, March 11, during Bike Week at an all-new location inside the Daytona 500 Club in the infield of Daytona International Speedway. Buell will take the stage at the Hall of Fame fundraising event to talk about the past, present and future of his unique motorcycles. Read the full article »

The motorcycle division of BMW started the new year well, with strong sales growth of 24%. A total of 4,714 (prev. yr. 3,814) BMW motorcycles were delivered to customers worldwide in January 2011, continuing the steady sales growth of the previous year. BMW Motorrad recorded sales growth of 12.3 % for the full year 2010, against the overall market trend, and expanded its market share in all relevant motorcycle markets. Read the full article »

A very rare, 1955 Vincent Black Prince is up for auction at Bonham’s on April 24 at the Stafford Show. The slightly modified bike is owned from new by Stuart Jenkinson. The Black Prince features modified fairing, disc brakes, updated frame and new fuel tank. The Vincent has been to Croatia, Bosnia, Albania, Macedonia, Czechoslovakia, Montenegro, France, Italy, Spain, Portugal, Norway, Finland, Sweden, Hungary and Greece. Read the full article »

Yamaha yesterday announced it will close its factory in Palau-Solita i Plegamans, Spain due to falling global demand for its vehicles. The move will affect nearly 420 workers. The company moves production to another Yamaha factory at Saint-Quentin in northern France. "All over the world, and Europe in particular, there has been a prolonged fall in sales figures which forces Yahama to take steps to restructure its industrial capacity," it said. Read the full article »

Japanese manufacturer Suzuki announced the sales and profit results for the first nine month of 2010. The company increased its sales by an encouraging 6.1% despite continued severe market condition. This means Suzuki sold 975,000 units globally in the nine month ended Dec. 31 2010. The manufacturer reported a total loss of $85.7 million on account of the continued sales slowdown of large-size motorcycles for Europe and US. Read the full article »

KTM, the market leader in sports-oriented motorcycles is going global, with the opening of flagship stores in Dubai and Brazil. The newly established Dubai arm of KTM is aimed at the fast-growing off-road market in the Middle Eastern country, while KTM Brazil is aimed at cracking South America’s low-capacity market. KTM sees a very promising future in Brazil as a natural market for its street bike and offroad range of sports-oriented motorcycles. Read the full article »

Dr. Venki Padmanabhan has been named Royal Enfield Motors new CEO. The new leader of the world’s oldest motorcycle manufacturer wants to restore Royal Enfield to past glories. "Charged with the responsibility of restoring the company to its natural place among the leading luxury classic motorcycle marquees of the world. As customers' dreams are fulfilled with great rides behind them, a threefold increase in top line and bottom line is to be accomplished by 2015." – said Mr. Padmanabhan. Read the full article »

Want to find cool places to ride? Want to discover new roads? Want to share your favourite motorcycle tour with your friends? Download the Mbike iPhone application now for free! What you’ll find: a simple, easy-to-use app where you pick your starting point and destination and follow a bike friendly route. You can use somebody else’s tour as a guide (we have hundreds of motorcycle tours only in the U.S.), or you can draw your own tour at home on your desktop by uploading a GPS file. Read the full article »

Zero Motorcycles, the global leader in the electric bike industry is expanding into Mexico. This further expansion of its sales and distribution operations comes with the addition of Dofesa Aventura in Mexico. The entire Zero product lineup is now available in the large country with demo rides for Zero S and DS available in the comming weeks. Additional models are expected to arrive later this year. Read the full article »