For the fifth month in succession BMW Motorrad has maintained a stable course of growth.
In May 2014, 14,088 (previous year: 13,081 units) motorcycles and maxi scooters were supplied to customers worldwide. This represents an increase in sales of 7.7% or 1,007 units as compared to May 2013 and a new record for BMW Motorrad for the month of May. In the first five months, BMW Motorrad delivered a total of 59,151 (previous year: 52,400 units) vehicles. Compared to the same period in the previous year, this represents a rise of 12.9%, or 6,751 vehicles.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: “With solid growth of 7.7% in May and 12.9% for the first 5 months of the 2014 season, we have very easily exceeded the results for the previous year. We have managed to grow in all sales regions. Our growth is driven mainly by the new boxer models R 1200 RT and R 1200 GS Adventure. We are also particularly pleased with the incredibly successful market entry of our new products, the BMW R nineT and S 1000 R. These completely new BMW models will enable us to gain lots of new customers for the BMW Motorrad brand.”
Apart from the excellent sales figures in May, BMW Motorrad has made a very successful start to the month of June. Heiner Faust explains: “A dream came true for us at this year’s Isle of Man TT Races. 75 years after the historic TT victory by Georg “Schorsch” Meier, Michael Dunlop won the legendary road race with the support of BMW Motorrad Motorsport on the BMW S 1000 RR.”
In the meantime, preparations are in full swing for the world’s biggest BMW Motorrad meeting. The organisers of the BMW Motorrad Days, traditionally held on the first weekend in July (4 to 6 July 2014) in Garmisch-Partenkirchen, once again expect to see many thousands of BMW customers and fans. Heiner Faust promises: “There will be a warm welcome for every visitor to Garmisch-Partenkirchen, whether they travel in a baby buggy, a two-wheeled vehicle of any kind or even an original historic BMW.”
via BMW Group