Although Ducati quits SBK at the end of the season, and this will presumably be the end of Xerox title sponsorship of a factory race team, the american company, whose name is synonymous with photocopying, would like to capitalize on this relationship while it can. The result is a semi-engaging ad, in which Xerox shows that Ducati have chosen Xerox for their business needs. In addition to this ad, Xerox also paid to promote the company it sponsors in this „case study” webisode. Hit the jump for the second video.
Funny commercial
Ducati speeds on with Xerox - case study
