If you like the custom bikes built by many European builders thanks to Yamaha’s Yard Built Project, you will mst likely enjoy the brand’s new custom project, called the Faster Sons. Yamaha has pioneered the Sport Heritage segment in the last years, leading the market in offering easy to customise factory motorcycles, and inspirational concept machines in collaboration with the world’s best custom builders through the Yard Built platform.
With the unprecedented hype generated in the custom/retro bike sector, many motorcycle manufacturers are now trying to grab a piece of the cake. But Yamaha keeps moving forward, and launches a new custom bike projet called Faster Sons.
According to the press release, Faster Sons is „a natural evolution of our Sport Heritage bike building philosophy. ‘Faster Sons’ tips its hat in respect to the bikes that came before, whilst also showing pride in the faster sons of today and tomorrow, because above all, we love to ride.”
Good news that we don’t have to wait long for the first Faster Sons custom bike though Yamaha didn’t disclose an official launch date.