Appearently, BMW Motorrad had some advertising money to waste, so they created an ad which is based on the idea of after image effect. These are practically hidden ads that are projected that is not visible to the normal eyes but register in your brain. After the ad, when you close your eyes, you are able to see the projected image, which was in this case a BMW logo. Note: this is a video on Youtube, not in the cinema, so don’t even try to close your eyes. What do you think? Is it an interesting experiment or a scary game with the human brain?
BMW - Flash Projection
2011 BMW S1000 RR Specifications and Photos
via Youtube
