Harley-Davidson (NYSE: HOG, formerly HDI), often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression. Harley-Davidson also survived a period of poor quality control and competition with Japanese manufacturers.
The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle. Except for the modern VRSC model family, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson's attempts to establish itself in the light motorcycle market have met with limited success and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary.
Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson logo accounts for almost 5% of the company's net revenue.
Model designations
Harley model designations are a sequence of letters and numbers, combined in limited ways. The sequences can be long, as in the 2006 model designation FLHTCUSE.
The first letter may be one of the following:
K ('50s flathead small twin), E, F (1936-* single cam OHV big twin), U, V (1930-48 four cam flathead big twin), D, G, R, W (flathead small twin), X (Sportster OHV), or V (VRSC) since 1984 only F (Big Twin), X (Sportster) and V (V_ROD) have been used regularly.
Letters are appended singly or in pairs, as follows:
B (BLACKED OUT ie Street Bob, Night Train, and Cross Bones models), C (Classic or Custom), CW (Custom Wide (2008 Softail Rocker)) D (Dyna chasis or Softail Deuce), E (Electric start), F (Fat Boy (1990–present); Fat Bob (2008–present) or Foot-shift (1972 and prior)), H (HANDLE BAR/ FRONT END MOUNTED FAIRING. ie bat wing fairing/quick release windsheild.), I (Fuel injection), L (Low Rider)), N {(Nostalgia as in Softail Deluxe/Nostalgia/Special) and Nightster in Sportster family} P (Police), R (Race, Road King, or Rubber-mount), S (Sport, Springer), ST (Softail), T (FRAME MOUNTED FAIRING), WG (Wide Glide), SE (Screamin’ Eagle), U (Ultra) X (FLHX Street Glide), sport in Dyna models, and Street Glide in Touring models.) XT (T-Sport Dyna Model).
Custom Vehicle Operations models can also have a number (2,3,4) added.
Note that these conventions for model designations are broken regularly by the company.
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